Stand out on the race track and increase your sponsorship potential
Our race car graphics service covers the car itself, sponsor panels and the support vehicles and trailers that follow it to every meeting, all designed and produced at our Norwich workshop.
Printed graphics for your race car and support vehicles
Your Race Car Graphics need to represent your business and it’s sponsors. Ensuring your business stands out on the track will not only catch the eye of spectators, but also potential sponsors.
Whether you are looking for some simple graphics for your race car or a full wrap, we have the knowledge and expertise to make your vehicle stand out from the rest. We can support your project from start to finishing including any support vehicles and trailers.
Creating race car graphics involves a blend of design principles, technical skills, and an understanding of the racing culture. Here are some steps and tips to create appealing race car graphics:
Steps to Create Race Car Graphics
Conceptualization:
Research: Look into different race car graphics for inspiration. Pay attention to colour schemes, patterns, and themes used by various racing teams.
Theme Selection: Decide on a theme that aligns with the car’s purpose, sponsor branding, or the driver’s personality.
Designing:
Software Selection: Use graphic design software like Adobe Illustrator, CorelDRAW, or specialised vehicle wrap design software.
Template Use: Obtain a high-quality template of the car model. This ensures the design fits perfectly on the car’s surface.
Sketching: Start with rough sketches to layout your ideas. Focus on key areas like the hood, sides, roof, and rear of the car.
Graphic Elements:
Colours: Choose vibrant colors that stand out. Make sure the colors match or complement the sponsor’s logos.
Logos and Branding: Place sponsor logos strategically to ensure visibility. Ensure logos are in vector format for scalability.
Patterns and Shapes: Incorporate stripes, flames, geometric shapes, or other dynamic patterns that convey speed and energy.
Text: Add necessary text like the car number, driver’s name, and sponsor taglines. Use bold and readable fonts.
Finalizing the Design:
Mockup: Create a mockup of the car with the graphics applied. This helps visualize the final outcome and make necessary adjustments.
Proofing: Double-check all elements for accuracy, alignment, and quality. Ensure all sponsor requirements are met.
Approval: Get approval from stakeholders (sponsors, racing team, driver) before proceeding to production.
Production and Application:
Print: Use high-quality vinyl wraps for printing the design. Ensure the printing service can handle large-format prints.
Installation: Hire professionals to apply the wrap to the car to avoid bubbles, wrinkles, and misalignment.
High Contrast: Ensure there is a high contrast between the car’s base color and the graphics to make the design stand out.
Flow with the Car’s Shape: Design elements should flow with the car’s contours to enhance the aerodynamic feel.
Visibility: Ensure that key information (e.g., car number, main sponsor) is visible from a distance.
Durability: Use materials and designs that can withstand harsh racing conditions (e.g., high speed, weather elements).
Innovation: Stay updated with the latest design trends and incorporate innovative elements to make the car unique.
Example Graphics Elements
Color Palette:
Primary Colors: Red, Blue, Yellow, Black
Accent Colors: White, Silver, Neon Green
Pattern Examples:
Flames: Classic for speed and aggression.
Stripes: Simple yet effective for dynamic motion.
Geometric Shapes: Modern and edgy.
Font Choices:
Bold Sans-Serif: Impact, Helvetica Bold
Racing-Inspired: Nascar Font, Racecar Graphics Font
Tools and Resources
Graphic Design Software: Adobe Illustrator, CorelDRAW
Vehicle Wrap Design Software: FlexiSIGN, Corel Vehicle Graphics
Templates and Mockups: Placeit, Smart Templates for Vehicles
Printing Services: 3M, Avery Dennison, Oracal
Creating race car graphics is a rewarding process that combines creativity with technical expertise, ensuring that the final product not only looks great but also represents the sponsors and team effectively on the race track.
All vinyl’s used should have a 7 – 10 year life to ensure your vehicles look fresh and vibrant for the duration of their life. For some of our repeat customers, the graphics have outlived the vans!
Vehicle wraps are available but not limited to the following:
Using only the best materials from 3M and Metamark, you can rest assured your graphics will last for years.
Send the make, model and year (or registration), a few photos of each side and what you want on it: logo, phone number, web address, services.
Our in-house designers lay the graphics out on an outline of your exact vehicle and send a proof. Nothing is printed until you approve it.
Graphics are printed on our 8-colour, 1440dpi printers or cut from coloured vinyl in-house, using 3M and Metamark materials.
Bring the vehicle to our Norwich workshop or, within 30 miles, we can fit at your premises. Courtesy vehicles are available while a van is off the road.
Teams looking for motorsport graphics Norfolk-based can bring the car, the support van and the trailer to one place. Designing the set together keeps colours and sponsor positions consistent across the paddock, so a photo of the trailer is as recognisable as one of the car. We can photograph, measure and mock up unusual combinations before anything is printed.
Race car livery has to balance the team's own look with what sponsors have paid for. Agree the hierarchy early: which logos get the largest panels, which sit on the doors or bonnet and what needs to show in trackside photographs. Ask sponsors for vector logos and any colour or clear-space rules, and leave space for the car number and any markings the series requires.
Sponsors change between seasons, and sometimes between rounds. Using separate race car decals for sponsor logos, rather than printing them into a full wrap, means one panel can be replaced without redoing the car. The same applies after contact damage: a replacement door panel is quicker to produce when the artwork files are already on record.
Send photos of the car, your sponsor list and the date of your next event, and we will plan race car graphics around it. Ask for a quote.
Yes. Send sponsor logos (vector files are best) and any series rules for numbers and placement, and we'll lay them out on your car.
Yes. We can carry your race livery across vans, trailers and support vehicles so the team looks consistent.
Vinyl graphics can be replaced panel by panel, so new sponsors or repairs after contact don't mean redoing the whole car. Tell us your race dates when you order.
Yes, many race teams fit their own. We can supply printed and cut graphics ready to apply.
Tell us what you need and we'll come back to you, usually the same working day.