Show us the setup.
Photograph the vehicle closed and open for service, including the hatch, awning and any boards you use.
Sector group · 4 business types
Food & drink vehicle graphics.
Ice cream vans, coffee vans, catering trailers and drinks deliveries. When the vehicle is the shopfront, the graphics have to sell.
Food van graphics have to work as an advert on the road and as a shopfront at the pitch, telling customers in seconds what you sell and where to queue.
When your vehicle is your shopfront.
For most mobile food and drink businesses the vehicle does two jobs. On the road it is an advert. Once parked at a market, festival or business park it becomes the shop itself, and customers decide in a few seconds whether to queue. The graphics need to say what you sell, look appetising and make it obvious where to order.
That changes the layout. The serving side matters more than the driver’s side, the area around the hatch has to stay clear for menus and the counter, and the brand often needs to be visible above a queue of people. A delivery vehicle for a brewery or drinks wholesaler is different again: it works more like a trade van, with the brand and a route to order front and centre.
Food vehicles are also cleaned more than most, inside and out, and spend long hours parked in the sun. We plan finishes and edges around that routine. Our food van wraps page covers full wraps for trucks, trailers and coffee vans in more depth.
Find your business type.
Choose your business for menu-friendly layouts and the practical points that apply.
Ice cream vans ↗
Bright, cheerful designs that children spot from the end of the road, with room for the menu board.
Mobile coffee vans ↗
Small vans and converted vehicles where the serving side and the brand do all the work.
Catering trailers ↗
Trailers and kiosks that are towed, set up and opened like a shop at every pitch.
Brewery & drinks delivery ↗
Delivery vans that carry the label design onto the road and into every pub yard.
Food van wraps ↗
Full and part wraps for food trucks, catering trailers and coffee vans.
Designing food van graphics that help you sell
Coffee van wrap on a compact vehicle
Many coffee businesses run small vans or converted vehicles where every panel counts. A coffee van wrap can carry the brand across the whole body, but keep the serving side uncluttered around the hatch and decide where a menu board will hang before the design is finalised. Simple, warm imagery tends to read better at a distance than detailed photography.
Catering trailer graphics for every pitch
A catering trailer is towed, unhitched and opened up like a shop, often with awnings and counters folded out. Catering trailer graphics need to stay visible once everything is set up, so we look at photos of the trailer open as well as closed. Put the brand high where it can be seen over a queue, and use removable boards for prices that change.
Ice cream van graphics children spot first
Ice cream van graphics are designed to be recognised from the end of a road, with bright colours and a cheerful look. Leave the area around the serving hatch clear for the menu board, and keep any permanent product images general, so a change of supplier or range does not mean replacing the whole design. Book the work well before the season starts.
Send photos of your setup, both open for trade and closed for the road, and we will design food van graphics that fit how you actually serve customers. Request a quote.
Options and prices.
From lettering to a full wrap
Brand first. Menu second.
A strong brand on the vehicle lasts for years; menus and prices change every season. We usually recommend keeping the two apart: permanent graphics for the brand, and separate, easily replaced panels or boards for what you sell and what it costs.
For vans fitted within 30 miles of our Norwich workshop the published packages below apply. Trailers, converted vehicles and full wraps are quoted to the vehicle and artwork. All prices are “from” and + VAT, confirmed by quotation.
ASK FOR A QUOTE ↗01
Basic, from £149 + VAT
Your name in one colour on the bonnet, sides and rear, with phone and web details lower down.
02
Standard, from £210 + VAT
Adds a logo, social handles and a second colour, useful for coffee and delivery vans.
03
Pro, from £455 + VAT
Adds design options over and above the regular layout, up to three ideas, plus a large rear-quarter and rear logo.
04
Full wraps & trailers, quoted
Printed, full-colour designs that turn a van or trailer into a recognisable unit at any event.
Prices are our published van package from-prices. Your quotation confirms the figure.
Practical points for mobile food and drink.
Keep the hatch clear. Mark the serving hatch, awning, gas locker and any vents on your photographs. We keep artwork and edges away from areas that open, get hot or are wiped down repeatedly.
Cleaning routines. Graphics typically last longest when they are hand washed and kept away from harsh chemicals and close pressure washing at the edges. Tell us how the vehicle is cleaned.
Check local rules. Trading at events and on the street often needs consent from the council or the event organiser, and some have their own requirements for signs. Check with them before you finalise the design.
Drinks advertising. If your graphics promote alcoholic drinks, check any advertising rules that apply to drinks marketing before approving the wording.
Photography you own. Food photography sells, but only use images you have the rights to. Low-resolution pictures from a website will look soft when printed across a van side, so send originals.
From the first sketch to the first queue.
Design for both sides.
We design the road side and the serving side separately so each works for the people who see it.
Print and finish.
Full-colour artwork is printed on our 8-colour, 1440dpi printers using 3M and Metamark materials.
Fit before the season.
Tell us your first event date at the start, so the design, production and fitting can be agreed around it.
What to send us.
- Photographs of the vehicle or trailer closed and open for service, from every side.
- The make and model, or trailer dimensions, and the position of hatches, vents and lockers.
- Your logo, colours and any food photography you own and want to use.
- Whether menus should be separate panels or boards.
- Your first event or trading date.
A little more guidance.
Full wrap or part graphics? ↗
Full wrap or part graphics: what each costs and how each looks at a pitch.
How long do van wraps last? ↗
How sun, cleaning and storage affect the life of a wrap.
How much do van graphics cost? ↗
What changes the price of vehicle graphics, and how to compare quotes.
Your questions. Answered.
Should the menu be part of the wrap?
Usually not. Menus and prices change, so we suggest separate panels or boards that can be swapped, with the permanent graphics reserved for the brand.
Can you wrap a catering trailer?
Yes. Send photographs of each side and the dimensions, marking the hatch, doors and any vents, and we will quote for the coverage you want.
Will the graphics cope with regular cleaning?
Quality vinyl copes well with normal cleaning. Hand washing, mild cleaners and keeping pressure washers away from the edges help the graphics last.
Do you design the artwork?
Yes. Our in-house design department can design from scratch or work with your existing branding and designer.
How much do food van graphics cost?
Van packages start from £149 + VAT, with Standard from £210 + VAT and Pro from £455 + VAT, fitted within 30 miles of Norwich. Wraps and trailers are quoted.
Discuss a project.
Tell us what you sell, the vehicle or trailer you use and your first event date. Photographs of the serving side help us plan the layout.
Broadland Digital, Vulcan House, Vulcan Road North, Norwich, NR6 6AQ · Monday–Friday, 8:30am–5pm